Emma Brooks
Nutrition coach
Service · ChoiceUpliftLane, Hamilton
Nutrition coaching
without the nonsense
Weekly check-ins and a meal structure that survives real life — work lunches, kids' birthdays and the odd Friday beer. Nutrition coaching at ChoiceUpliftLane is run by Emma, who hates diet culture as much as you do.
01 / The offer
Habits over meal plans
A printed meal plan lasts nine days in a real household. What works is a structure: protein targets you'll actually hit, meals built from foods you already buy, and rules flexible enough for a birthday dinner.
- 60-minute intake consult — history, habits, blood work if you have it.
- Personal targets for protein, meals and hydration, not a 1,200-calorie trap.
- Weekly 15-minute check-ins — voice note or in person, your pick.
- Food diary reviewed weekly with actual feedback, not judgment.
Start this week
Start with the $89 intake consult — if you roll into monthly coaching within two weeks, the consult fee comes off your first month.
- Free trial session to test the fit
- No joining fee, no lock-in contract
- Cancel or switch with a week's notice
02 / In detail
Why diets fail and this doesn't
Diets fail because they ask for a different life, not a better week. Our approach keeps your actual routine — same cafes, same family dinners — and adjusts the structure around it. Progress comes from what you repeat, not what you survive.
Emma's method is boring on purpose: hit protein, build meals around whole foods, drink enough water, sleep enough. The coaching is in the adjustments — plateaus get diagnosed weekly, and the plan changes before motivation runs out.
Our promise
Twelve weeks of honest check-ins — if nothing has changed on the scale, the measurements or the photos, we refund the last month. The catch: you have to actually send the check-ins.
0
clients coached
0
weeks in a standard block
0
kg average fat loss per block
0
% still on plan at 6 months
Outcomes from clients who completed at least 10 of 12 weekly check-ins, 2022–2026.
03 / Pricing
What nutrition coaching costs
All prices NZD with GST already in. Memberships and packs sit side by side so you can compare like for like — the full club price list is on the prices page.
Intake consult
60 minutes: full history, targets set, first-week plan. Standalone or the start of coaching.
$89/one-off
Monthly coaching
Weekly check-ins, diary reviews, plan adjustments. The standard package.
$149/month
Couples coaching
Same kitchen, two plans — check-ins together or split. Works well for households.
$219/month for two
Coached members already get a monthly check-in — topping up to full weekly coaching is $89/month extra.
04 / The process
How nutrition coaching works
Six steps from first consult to running it yourself. The goal is to make you independent — a good coach eventually becomes unnecessary.
Intake consult
60 minutes on everything: history, schedule, foods you love, foods you won't touch, what's failed before and why.
Baseline week
You eat normally and log it — no changes yet. The diary shows us what we're actually working with.
Targets set
Protein, meal timing, hydration — two or three numbers to hit, not fifteen. Complexity kills compliance.
Weekly check-ins
15 minutes each week: what worked, what broke, what changes. Small tweaks weekly beat big overhauls monthly.
Review at week 6 and 12
Measurements, photos if you want them, energy levels. The plan gets rewritten around what's actually working.
Graduation
When you can run the system alone, you do — drop to monthly maintenance or go fully solo. Most people are there by week 12.
05 / Combine it
Pairs well with
Most members mix two or three services in a week. These are the combos we see working best.
Personal training
Group classes
Strength & conditioning
Nutrition coaching
Recovery & mobility
Open gym access
Nutrition + Strength blocks — muscle is hungry tissue; feed the training and the results compound.
Nutrition + Personal training — body composition changes need both levers pulled at once.
06 / On the floor
Food work, photographed
No staged smoothie bowls — this is the actual work: check-ins, diaries, meal prep that fits a Hamilton grocery run.
07 / Your coach
Who runs nutrition coaching
Emma Brooks runs the nutrition program — sports nutrition certified, seven years coaching, and zero patience for detox teas. Daniel backs her up on the training-nutrition crossover for lifters.
Meet the full crew
Daniel Mercer
Performance nutrition
Sophie Nguyen
Check-in support
08 / Compare
All six services side by side
Where nutrition coaching sits in the lineup. Casual entry price vs. what members pay weekly.
| Service | Casual price | Best for | Session length |
|---|---|---|---|
| Personal training | from $79/session | Specific goals, fast feedback | 45–60 min |
| Group classes | from $22/class | Motivation, routine, people | 50–60 min |
| Strength & conditioning | $39/week per block | Progressive barbell work | 3 × 75 min/wk |
| Nutrition coaching | from $149/month | Food habits that stick | Weekly check-ins |
| Recovery & mobility | from $18/session | Stiff joints, sore bodies | 30–45 min |
| Open gym access | from $15/day | Self-programmed lifters | All staffed hours |
09 / Questions
Nutrition questions, straight answers
More questions? Call +64 7 839 5612 or send a message on the contacts page.
You get something better — a meal structure with rules you can apply to any menu, plus a week of example meals built from foods you said you actually eat.
Mostly fat loss clients, yes — but we also run muscle-gain blocks for lifters and fuelling plans for people training for events. Same method, different targets.
Nothing is banned. Foods get scored on cost-benefit and you decide with your eyes open. Most clients keep beer, birthday cake and Friday fish and chips — in the right slots.
A 15-minute call or voice-note exchange each week, plus a shared diary Emma reviews twice a week. In-person check-ins happen at the club if you prefer.
Then you've failed at restriction, which is what diets are. This is slower and it sticks — most clients describe month three as 'weirdly easy' because nothing feels like a diet.
Book nutrition coaching
Eat like an adult on purpose
Start with the intake consult — one hour, a real plan, zero judgment about the last decade. Book through the site or call the desk.